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Senior PR Manager



Marketing & Communications
Mexico City, Mexico
Posted on Sunday, July 9, 2023

About Baubap

We are a fast-growing, Mexican fintech startup with the mission to become the bridge to people’s financial freedom through technology.

We are providing microloans to people in financial need through a fast and efficient process, always treating them with the respect and dignity they deserve.

Our long-term vision is be the most inclusive digital bank in LATAM with more than 2.5 million clients.

About your role

  • Develop and implement effective public relations strategies to enhance brand visibility, reputation and increase positive media coverage for Baubap.
  • Build and maintain relationships with media outlets, journalists, influencers, and industry experts to secure media placements and coverage.
  • Collaborate cross-functionally with internal teams and executive leadership, to align PR efforts with overall business objectives.
  • Stay informed about industry trends, market developments, and regulatory changes to effectively position the company in the market.


  • Analyze Fintech industry, competitors, target audience, and market trends to inform PR strategies.
  • Develop a PR strategy that effectively targets different audiences and topics, identifying key messaging themes and developing narratives that align with the company's brand identity, values, and business objectives.
  • Generate a PR calendar outlining key activities, milestones and timelines for successful execution.
  • Assure the generation of persuasive PR materials that generate media interest.
  • Develop a systematic approach to measure and evaluate the impact of PR activities and agency performance.
  • Implement crisis communication strategies and effectively manage potential reputational risks.
  • Optimize the company's LinkedIn profile, ensuring consistency with the overall brand messaging and positioning.
  • Establish strategic partnerships with media organizations, influencers, and industry experts.

Day to day

  • Manage PR agency.
  • Collaborate with internal stakeholders, such as marketing, communications, and executive teams, to align PR strategies with overall business goals and initiatives.
  • Determine the appropriate channels and tactics to reach the target audience effectively, including media relations, content marketing, thought leadership, events, and social media.
  • Contribute to the craft of engaging PR materials, such as press releases, media kits, articles, blog posts, making sure it effectively communicates key messages and generate media interest.
  • Manage and respond to media inquiries, interview requests promptly and professionally.
  • Evaluate and recommend speaking opportunities and event’s participations.
  • Cultivate relationships with journalists, bloggers, and influencers through proactive media outreach and networking.
  • Prepare spokespersons for media interviews and public appearances, including message development and media training.
  • Handle crisis communications and manage any reputational risks.
  • Monitor media coverage, industry trends, and competitor activities, utilizing insights to refine PR strategies.
  • Bachelor's degree in Public Relations, Communications, Journalism, or a related field.
  • Proven experience as a PR Manager or in a similar PR role.
  • Strong written and verbal communication skills in both English and Spanish.
  • Strategic thinking .
  • Experience in crisis management.
  • Proven experience in building and maintaining relationships with media outlets, journalists, influencers, and industry experts.
  • Familiarity with the Mexican media landscape.
  • Strong interpersonal skills to foster positive relationships with internal teams, external stakeholders, media contacts, and influencers.
  • Ability to collaborate cross-functionally and influence others.
  • Analytical mindset: ability to derive insights, measure the impact of PR efforts, and make data-driven recommendations.

Nice to have:

  • Experience in startup environments.
  • Fintech of Banking experience.
  • Experience in PR in other Latam Markets.

Your skills (adjust based on what you need)

  • Clear and transparent communication. You are able to able to express your thoughts clearly, concisely and to the point. You can openly discuss any blockers you have, and constructively point out areas for improvement.
  • Relentlessly resourceful at execution and problem solving. You make things happen, no matter what. You are disciplined, organized and systematically follow through on your work. Instead of getting stuck thinking "well, this doesn't work", you look for creative / innovative / outside-of-the-box solutions to fix the issue and move on.
  • Sense of urgency. You operate with a constant sense of urgency (as if there was a large, hungry wolf chasing you), constantly looking for ways to move ahead and push everything around you to get to your desired outcome in the most efficient and productive way. You don’t wait around and make things happen.
  • Flexibility / adaptability / resilience. You ****can maintain your composure and focus despite the constantly changing environment, and adequately adapt to new conditions. You can swiftly change the course of action when needed, and you don't get easily demotivated.
  • Being self-driven /committed. You require very little guidance and intervention from your leader to move ahead. You can correctly read what the situation requires, and take the necessary action accordingly. If your leader were to disappear, you can still move ahead and make relevant things happen. You act because you want to, and not because someone else is telling you that you should.
  • Strategic thinking / seeing the bigger picture. You can see further than just your immediate "doorstep". You can correctly assess the deeper implications of certain decisions that might materialise in the future, and take decisions accordingly. You often use data or previous research to inform your recommendations and decisions.
  • Critical / analytical thinking. You can correctly analyse the root causes of a problem, without getting side-tracked by irrelevant, minor details. You can come to the right conclusion and propose a clear, logical plan of action. You don't stay on the surface of things.
  • Helping others succeed / strong stakeholder focus. While tackling the responsibilities on your plate, you are constantly thinking "How will this impact the other party? Am I doing the absolute best I can to offer excellent support / service? What more could I do to help the other side achieve their goal or grow? Am I optimising for myself, or for the common good?"

What we can offer you

  • Being part of a multinational, highly driven team of professionals.
  • Flexible and remote working environment.
  • High level of ownership and independence.
  • 20 vacation days / year + 75% holiday bonus.
  • 1 month (proportional) of Christmas bonus.
  • "Vales de despensa" - 3,112 MXN / month.
  • Health & Life insurance.
  • Home office set-up budget.
  • Unlimited budget for Kindle books.
  • Baubap Free Loan.
  • Competitive salary.