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Amsterdam, Netherlands

founded in


Instead of unifying, sustainability is yet another trust issue. Renoon empowers brands and consumers to have a digital conversation on the topic through the world's first app that combines the offering from hundreds of websites at once and verifies sustainability at the product level. Renoon’s proprietary algorithm has processed 10 million fashion items in 2021 alone. As such, Renoon functions as the ultimate consumer destination and educational tool, as well as supporting data-driven decisions for brands that care. The growing database of brands' responsibility focuses on bringing transparency in the industry and allows users to be guided, as well as educated, in a new value-based, personalized experience. Founded in February 2020 in Amsterdam, Renoon is backed by 500 Global, industry veterans, like the ex CIO Gucci, ex CTO Y-Nap, ex MD Spotify Southern Europe, and is part of the Ellen MacArthur Foundation community. The team has been internationally recognized by WWD, FashionUnited, Vogue Business, DutchNews and accelerated by Startupbootcamp (partner Prada Group), FemaleFounders. Our team believes the protection of our environment and life on Earth is everyone’s responsibility; the work of smaller groups of scientists and innovators needs a collective and distributed network of people fueling the transformation.

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